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The change comes a year after YouTube applied the same approach to counting views on Shorts videos.
What this covers
This is a Mr. Informer briefing on YouTube will now count a view as soon as a video starts playing — a short, automation-assisted summary of reporting from TechCrunch. For full quotes, sourcing, and context, read the original report linked below.
Why this matters
YouTube's decision to count views as soon as a video starts playing aligns its main platform with the metric approach it previously adopted for Shorts. For creators and advertisers, updates to view-counting criteria can influence performance metrics and how content engagement is measured across the platform. Understanding these platform shifts helps observers track how digital video services standardize their analytics across different formats.
Read the full original report at TechCrunch →